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Write a Head-Turning Headline.
The headline determines whether audiences will read the rest of your work. If the headline doesn't spark interest, stir an emotion or make the reader want to learn more about the topic.
Do Your Research.
You must have extensive knowledge on the topic you're writing about, especially in the B2B market. Include statistics, data and metrics to establish credibility and support your claims.
Write in a Unique Voice.
The content you publish is the voice of your company and it should be unique to your company's personality. It's important to align the tone of your writing to your target audience, business goals and brand persona.
Optimize Digital Content.
The best digital content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.